RacingThePlanet was founded in February 2002. The first race under its banner was the Gobi March held in September 2003 near Dunhuang, China – and introduced trail running races to China. The next race to be added to the series was the Atacama Crossing in Chile which took place in July 2004 followed by the first Sahara Race in Egypt in September 2005, while The Last Desert in Antarctica was inaugurated in January 2006.
These races combine to create the annual 4 Deserts Race Series, which is now widely recognized as the most prestigious outdoor series in the world.
In February 2008, the events were spun off into a separate entity, and a fifth event was added to the calendar called the "Roving Race." This race, of similar format, moves to a different location each year, with the first event having been held among the rice terraces of Sapa in northwest Vietnam, the second in 2009 in the Fish River Canyon and Skeleton Coast of Namibia, the third in 2010 in the Outback of Australia, the fourth in 2011 in the foothills of the Himalayas in Nepal, the fifth in 2012 from Wadi Rum to the ancient city of Petra in Jordan, the sixth in 2013 through the lava fields of Iceland, the seventh in August 2014 through the lush landscape of Madagascar, and the most recent Roving Race was held in the high Andes Mountains of Ecuador. The ninth Roving Race is scheduled for Sri Lanka in February 2016.
- To challenge individuals to go beyond their athletic frontiers through two world class sporting events: the 4 Deserts Race Series and the 'Roving' Race, while exploring the most remote landscapes and ancient cultures on the planet.
- To provide the knowledge, innovative products and services to enable all aspiring individuals to succeed in rough-country events and to inspire them with a life enhancing experience.
- To document and contribute to improving the lives of ethnic minorities and tribes in the areas we explore, and to encourage and support competitors to raise funds for their charities.
RacingThePlanet supports charities and initiatives in the areas where its races are held. To date, RacingThePlanet has raised more than US$750,000 to support Operation Smile missions in Vietnam, Egypt and China. In addition, RacingThePlanet has donated books, computers and sports equipment to local schools in Xinjiang Province, China and Windhoek, Namibia, and money totalling US$45,000 to support earthquake victims in Sichuan, China through the Gobi March event. 4 Deserts Race Series competitors have raised millions of US dollars for hundreds of charities around the world.
In 2015, RacingThePlanet sponsored the first female ultramarathon team from Afghanistan in the Gobi March.
Headquartered in Hong Kong and the United Kingdom, RacingThePlanet has a worldwide presence through its representative offices in Brazil, Chile, China, Denmark, Germany, Italy, Japan, Korea, South Africa and Spain.
RacingThePlanet's business units include its online outdoor product store and a freeze dried food company.
The company employs full time staff in Hong Kong and the United Kingdom.
RacingThePlanet is a unique category of rough country footraces that take place over seven days and some 250 kilometers in remote and culturally rich locations around the world.
Competitors must carry all their own equipment and food; they are only provided with water and a place in a tent each day, but are supported by professional medical and operations teams.
RacingThePlanet is international; the events typically involve competitors from over 40 different countries who are able to mingle around the campfires and in their geographically mixed tents.
The 4 Deserts Race Series entries are capped at between 150 and 200 competitors to ensure that the races retain their unique character, and to minimize the impact of our presence. The locations we visit are remote, pristine and sparsely populated. Solitude is a highly regarded aspect of our events.
Currently the events consist of the 4 Deserts Race Series, a series which encompasses the Gobi Desert in China, the Atacama Desert in Chile, the Sahara Desert in Egypt and Antarctica, and a fifth event called the Roving Race that relocates to a new location each year.
Time Magazine recently ranked the 4 Deserts #2 on its list of the world's top endurance competitions.
For more information about our races please visit our website: www.4deserts.com.
RacingThePlanet provides the best outdoor equipment, clothing and nutrition through its retail and online stores.
The 4 Deserts Race Series provide the ultimate testing ground for endurance racing, outdoor, and rugged technology products.
The expertise and knowledge gathered by RacingThePlanet and participants in the 4 Deserts Race Series enables us to credibly identify the most reliable, useful, innovative and lightweight outdoor products available and ship them worldwide.
With selections made and guidance given by considering activity, terrain and climate, RacingThePlanet's international online store is the top resource for endurance racers and outdoor enthusiasts in the world (products are shipped from warehouses in both Hong Kong and the UK).
There are a number of job opportunities available. If you have experience in event management, internet retailing or IT, please send a CV and cover letter to email@example.com.
The 4 Deserts Race Series accepts more than 100 volunteers annually to support its footraces around the world. If you'd like to apply for one of the highly coveted volunteer positions, please click here to learn more, and click here to complete an online application.