RacingThePlanet® is the presenting sponsor for the Sahara Race (Egypt) 2006. RacingThePlanet® is an international outdoor lifestyle brand and world leader in organizing some of the world's most prestigious outdoor events including the 4 Deserts™, a series of 7-day footraces across the world's largest and most forbidding deserts. These events include the Gobi March™ in China, the Atacama Crossing™ in Chile, the Sahara Race™ in Egypt and The Last Desert™ in Antarctica. Ancillary businesses include a merchandise shop, an internet portal and media content. Headquartered in Hong Kong, RacingThePlanet® has representative offices in the United States, China, Egypt, Korea, Japan, Denmark and Chile.


Partners





FORTUNE is an official media partner for the 4 Deserts series. FORTUNE brings the world of business to life with an energy that entertains as it informs. The magazine examines and distills business through its own unique lens - the eyes and ears of the experts and insiders who shape the global economy in which we live.





Bloomberg is an official media partner for the 4 Deserts series. 24-hour business & financial news delivering power tools for power players & serious investors. Worldwide resources, up-to-the-minute coverage of financial news & markets, and journalistic expertise from reporters who add perspective & analysis.




RacingThePlanet is proud to have PepsiCo Egypt as a new sponsor for the Sahara Race (Egypt).  PepsiCo is a world leader in convenient foods and beverages, with 2005 revenues of more than $32 billion and more than 157,000 employees.  PepsiCo is providing 9000 liters of Aquafina bottled water for the Sahara Race 2006.